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BIG, BETTER, BEST: MOTORCLASSICA 2018

Australia’s premier automotive exhibition is set to be bigger and better than ever before, when the doors open to Motorclassica 2018 at the Royal Melbourne Exhibition Building on 12 – 14 October.
 
Now in its ninth year, Motorclassica will again bring together the greatest collection of classic cars and motorcycles in the southern hemisphere, mixed with the very newest supercars and sports cars from the world’s premium automotive manufacturers.
 
“I feel like I say this every year but it’s true … and there’s no doubt that Motorclassica 2018 will be our best ever,” Motorclassica Event Director Paul Mathers said.
 
“As well as a fresh array of fantastic collectible cars on display, we have new show features in abundance, creating tremendous value for such a world class event.”
 
An innovation for show visitors this year will be ‘Motorclassica After 5’ which will see the opening hours extended on the Friday and Saturday night, until 9pm.
 
‘Motorclassica After 5’ attendees will receive $25 entry and a free glass of champagne upon entry, while enjoying the Show in a laid back after hours environment complete with live entertainment including a jazz band.
 
Also part of the Saturday night activities, will be the introduction of the ‘Rare Heritage Number Plate Auction’ which will begin at 7pm.
 
Shannons Auctions and VicRoads Custom Plates have combined forces to present the ‘Rare Heritage Number Plate Auction’, the first-ever number plate auction to be held at Motorclassica that will see a selection of more than 30 Victorian heritage number plates up for grabs.
 
Several rare and ultra-valuable three-digit plates will be auctioned, along with four, five and six-digit collector plates.
  
“Number plates have become a genuine currency over the past 10 years, and the earliest plates are now regularly fetching well into six figures,” Motorclassica Event Director Paul Mathers said.
 
“In many, many cases, the number plates are worth considerably more than even the collector car they are fitted to, they have certainly proved a very good investment over the past decade.
 
“Depending on its collectability, these plates can go for anywhere from $10,000 each to $500,000 or more.”
 
Among the most sought-after plates to cross the auction block at Motorclassica will be the iconic ‘911’, expected to be highly prized by both Porsche enthusiasts and collectors.
 
For the ultimate Motorclassica experience, show goers can also purchase a VIP ticket which provides access to an exclusive lounge. Lunch, morning and afternoon tea and snacks are provided all day, including coffee, wine and soft drinks.  Just 100 VIP tickets per day will be available.
 
“Our aim is to always keep evolving the event, so there are going to be many new aspects to Motorclassica this year,” Paul Mathers said.
 
In 2018, Motorclassica will celebrate 90 years of the Australian Grand Prix with an exhibition of significant racers from down through the decades, including the very first winning car from 1928.
 
The world-heritage listed Royal Exhibition Building will also house a Motorclassica display of cars and motorcycles from the Art Deco era of design, from 1910 to 1940, including a Cord 812 Sportsman once owned by American aviation pioneer Amelia Earhart.
 
For motorcycle fans, there will be a celebration of 70 years of the legendary Harley-Davidson Panhead and 60 years of the Triumph Bonneville, while in stark contrast there will be a display of quirky Micro Cars.
 
American automotive icons will be honoured with an exhibition of significant Cadillac model, and of the legendary Muscle Cars of the late ‘60s and early ‘70s.
 
More than 140 cars and motorcycles will compete for the Australian International Concours d’Elegance across multiple classes, while for fans of the very latest models, Mercedes-Benz, Porsche, Ford, McLaren, Lamborghini and Alpine will be show exhibitors.
 
“Motorclassica is the last major event on the 2018 calendar in the global collector car world, following the likes of the Pebble Beach Concours, Monterey Car Week, the London Concours of Elegance, Goodwood Revival and Salon Prive, ” Event Director Paul Mathers said.
 
“And as our popularity and International standing grows, we have an increasing involvement from modern manufacturers looking to engage with our educated and enthusiastic automotive audience.
 
“It’s going to be an exciting show with the Australian debut of several significant new models and even a new brand!” Motorclassica, Event Director, Paul Mathers said
 
As is now its tradition as a long-time supporter of Motorclassica, Mercedes-Benz will take the wraps off a new AMG performance model at this year’s official opening cocktail party.
 
While in a major development for the industry, the Renault Group will take the opportunity to launch the Alpine brand onto the Australian market with a limited Australian Premiere Edition to be displayed at Motorclassica.
 
Global supercar powerhouse McLaren Automotive will stage the official public Australian debut of its most extreme road car ever, the McLaren Senna, alongside the recently unveiled McLaren 600LT.
 
Ford has also announced that it will host the reveal of another legendary nameplate at Motorclassica, with the covers to come off the Ford Mustang BULLITT.  The vehicle which pays homage to the 1968 Mustang GT Fastback driven by Steve McQueen in the original motion picture, will be displayed in time for the film Bullitt’s 50th anniversary.
 
Lamborghini returns to Motorclassica and for 2018, will undoubtedly impress visitors with the stylish Lamborghini Aventador S Roadster and the world’s first Super Sport Utility Vehicle, the Lamborghini Urus.
 
Set to be the most interactive show ever, the 2018 Motorclassica has brought education to the fore with its innovative Live Restoration Theatre, its Schools Program and the new Future Lab feature.
 
“With Motorclassica now established as the premier event of its type in Australia, we are constantly seeking ways to add new elements and extra value for show goers,” Motorclassica Event Director Paul Mathers said.
 
“Given the event’s credibility and unique status as the only annual automotive exhibition of its type in the country, we also felt that we have a responsibility to pass on the knowledge and expertise we have collectively gathered over many years, to the next generation of enthusiasts.
 
“Hence, we are again running our Schools Program and have added the Future Lab, both of which aim to excite and educate young people about the opportunities for careers and involvement in the automotive and restoration industries.
 
“Centrepiece of our education theme will be the Live Restoration Theatre which we anticipate will be hugely popular with 2018 show goers. We believe it’s the first time something like this has been done at a consumer event in Australia.”
 
Motorclassica’s Live Restoration Theatre will feature five separate work bays set up inside the Royal Exhibition Building, with each demonstrating various stages of the vehicle restoration process.
 
Future Lab is a hands-on zone, with communal and interactive areas, showcasing RTOs and Technology companies, and projects such as the Formula SAE University Engineering program. It will introduce Motorclassica visitors to the opportunities for education and careers in the automotive industry.
 
Motorclassica will again run its Schools Program in 2018 after its successful introduction last year. Students will undertake gender-inclusive education in the various aspects of the vehicle restoration industry, along with careers guidance and advice on employment opportunities.
 
A long-time Motorclassica favourite, Club Sandwich presented by Lorbek Luxury Cars, will return exhibiting a display of classic and vintage favourites and will be joined outside by a variety of gourmet food trucks to keep rumbling tummies satisfied.  Some of the finest meals on wheels will be onsite, including celebrity chef George Calombaris’ Jimmy Grants, Sliders on Tyres, Twisted Fisherman, Custom Brew, Nuoc Mama, Bread & Meat Co. and more.
 
And of course, Motorclassica will kick off with its annual Tour Classica, which will see many of the key entrants’ parade through the Melbourne CBD on the morning of Thursday 11 October.
 
Motorclassica’s official charity for 2018 is once again the nearby Peter MacCallum Cancer Centre, one of the world’s foremost facilities in the research and treatment of cancers. Donations to the Peter MacCallum Cancer Centre can be made when purchasing tickets on-line.
 
2018 Motorclassica tickets are on sale now at: www.motorclassica.com.au

For Further Information:
 Vicky De George
Ph: 03 8581 9980
E: vicky@mediacomservices.com.au

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