Car Pageants 🚗, America's Rolls-Royce 🚗, Targa Florio Australian Tribute 🚩

Less than three months to go and the wheels are well and truly turning here at Motorclassica HQ. In fact, we are bursting our gaskets with so much news that we have decided to tease you a little, and spread it out over the next few months.

But don’t let that stop you from reading on as there are some serious “stop press” moments coming right up including a sneak peak from our 2018 selection panel for the Australian International Concours d’Elegance. We also welcome some new sponsors and exhibitors, celebrate one or our reader’s submissions, and say farewell to an old Motorclassica friend in Chris Svensson who passed away earlier this week. We remember Chris fondly as one of our Best in Show judges and our thoughts go out to his wife, Sonia and their two daughters.

One more quick reminder – tickets are now on sale at, and some categories, including daily and 3-day VIP passes are numbers restricted to allow for a better visitor experience. If you want to experience the very best Motorclassica has to offer, be sure to get in quick as these tickets will definitely sell out before we open our doors in October.

Yours in motoring,
The Motorclassica team

This month saw Motorclassica’s curatorial committee sit to discuss and debate our 2018 entrant list. 204 automobile entries were received in the first round with invitations to exhibit being extended to 145 – the largest participation ever in the Australian International Concours d’Elegance. Whilst we can’t say a lot, we can say that this will be an incredible, diverse display with a record 13 classes of competition. It will also include arguably the most important assembly of pre-1980 Australian Grand Prix competition cars ever seen together in the world, featuring a who’s who of championship drivers including Whiteford, Davidson, Jones (senior and junior), Stillwell, Brabham, McLaren, Hill, Clark, Hunt and Piquet to name a few. In particular, this display will also feature the reunion of Jack Brabham’s 1964 AGP-winning Cooper Climax with his 1st place trophy from that event – the first time the two have been together in more than 50 years. 

Even more impressive is that for the first time, almost 20 percent of entrants in this year’s event will also contest the coveted Restoration of the Year award.  This will be the first public outing for many of these cars, and a return to the public eye for many more which have been hidden away for decades. The only place you will see them all is Motorclassica!

Motorclassica wouldn’t be complete without a hero car class – that class which epitomizes the glory and glamour of the golden days of motoring. This year, that honour goes to “America’s Rolls-Royce” and the jewel in the crown of General Motors, Cadillac. Caddy’s have graced the lawns of Concours d’Elegances around the world for decades, however this is the first time the marque has been specifically honoured in its own right at Motorclassica.  Fifteen incredible examples dating from 1908 to 1966 will grace the central spine of the Royal Exhibition Building, epitomizing what GM referred to as the “Standard of the World”.

In 2017, the world’s most ancient and prestigious motor sport event toured Regional Victoria for the very first time, in celebration of the 100-year anniversary of Targa Florio.
Today, the Targa Florio is not just the world's most ancient road race, but a tribute to classic cars and beautiful scenery. It is an historical tribute for the legendary cars that participated in the original race and now also includes, the ever-popular Ferrari Tributo and Supercar Trophy.
In 2018, Targa Florio Australian Tribute will be back bigger and better, attracting car enthusiasts, fans, celebrities and media from across the globe.
To be held between November 28th – December 2nd, 2018, please visit to find out more and secure your place in Australia’s most prestigious touring event.
As part of our partnership with Motorclassica, we would like to provide a special offer all Motorclassica members by clicking on the link the below.
Targa Florio Australian Tribute Special Partner Offer

In keeping the American trend, this year we also pay tribute to the rise and fall of the American Supercar. But let’s be straight. We aren’t talking about pony cars. Even the term “muscle” is an understatement. No, these are the road cars, developed for racing, whose hopes were dashed by the OPEC oil crisis of 1973. It was a short reign for these kings of the road, but cars with names like  Charger, Barracuda, Road Runner and Superbird became icons of the 70s, and defined a generation of raw and spirited rev heads. That legend is set to be revived at Motorclassica this year, with a celebration of the colour, brashness and power of the American Supercar.

This month we are pleased to welcome a full grid’s worth of new event partners, including one old friend recently returned from a long break. It’s been a few years since Vicroads Custom Plates’ logo graced our sponsors list, however we are very excited about their return as sponsor for our People’s Choice program. When you vote for your favourite car or motorcycle at this year’s show, not only could you tip the scales for a lucky owner, you could also score yourself a special custom plate package valued at $1,000.

Not to be outdone the newly-formed Targa Florio Australian Tribute has joined forces with Motorclassica to take Australian classic motoring to the World, and following on from our special international collector function in the USA during Monterey Car Week, Targa Florio will also be hosting an Italian-themed bar and eatery within Club Sandwich, operating from Friday to Sunday. Here you will sample the best of Italy with food and drink provided by a range of sponsors, brought together as one immersive experience by the team at Dann Event Hire.

It is with heavy hearts that we mourn the recent passing of former Motorclassica judge and Ford Head of Design, Chris Svensson. In addition to a 26 year career at Ford, during which he played a key part in integrating the Australian regional design centre into their global design network, Chris served as a guest judge for the Best of Show award for three years until his return to the USA in 2014.
Aged 53, Chris died on Saturday after a battle with cancer and after retiring from Ford on 1 July. Ford Motor Company this week confirmed his passing, saying in a statement: “We are sad to learn of the passing of Ford Design Director Chris Svensson. Chris was a talented designer, an inspiring leader and a friend to many people... He made countless contributions to Ford during his 26-year career and he will be greatly missed. Our thoughts and prayers go out to his family.”

We were pleased last month to receive this short missive from Julian O’Donnell. He writes:
“In 2013, my brother and I successfully managed to drive a Victorian car from Australia all the way to Paris. We agonized over what to take. It needed to be frugal (it’s a long way), it needed to be sufficiently unappealing (we didn’t want it stolen or be car jacked), it needed to be cheap (in case we had to dump it and run away), it needed to be reasonably sporty (we had ideas of laps of the Nurburgring while we were passing through) and it needed to be reliable. What did we take? A 1989 Alfa Romeo of course!  Check out our story at"

Prizes are up for grabs for every story published, so grab your keyboard and start writing. To be in the mix, send your 70 – 100 word short story to Cathy at The next successful entry will be published in the August newsletter.

Each year we are pleased to showcase a selection of the most interesting, quality automotive businesses at Motorclassica’s Classic Motor Show and this year it seems we may have a record number of participating companies. In the 2018, we are please to welcome the following companies and encourage you to do business with them:      

Echuca Moama Tourism:

Car Builders:

Ringwood Kart Centre:              

MOKS Paintless Dent Removal:


Competition Systems:

Euro Motorsports:

Outgoing Services:

BRM Watches:

Enthusiast Motor Insurance:              


Excelsior Tooling Company:

Hare & Forbes Machinery:

Exhibit Floors:

Travelled a low 9,867kms from new and still in as brand new condition. Trimmed with full soft Nero leather interior with optional Cavallino Stitched headrest in Rosso and Rosso coloured extended stitching, carbon fibre LED steering wheel, full electrics, power memory multi-adjustable lumbar support electric seats with heated function, full navigation system with onscreen address book and active factory Bluetooth, REVERSE CAMERA, FRONT AND REAR PANORAMIC PARKING SENSORS multifunction on board monitor, on-board trip computer, vehicle setup factory function premium multimedia CD surround sound stereo. This spectacular Ferrari 488 GTB is finished in the most desired colour combination of Rosso Corso and full Nero diamond quilted interior package with distinct contrast Rosso stitching. An outstanding purchase at ONLY $474,990.

As a thank you for being a loyal subscriber to our Motorclassica e-newsletter we would like to offer you for a limited time only $30 adult ticket (available until Monday 13th August, online purchases only) by using the promo code MOTOR.

For the first time ever we are offering 2-day passes for those who want to make the most of their weekend at Motorclassica, but don’t want to take advantage of the VIP experience.

VIP experience tickets have been limited to improve the comfort of the VIP Lounge and have been capped at 100 tickets daily, so be sure to get in and book early.

You will also notice the new “Motorclassica After Five” ticket, a new package available for entry from 5pm to 9pm which includes a glass of sparkling wine on arrival. If you are short on time and want to fit in an entree to your dinner arrangements, this new option should fit the bill!

To book your ticket now, visit the website at for details.

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See the Motorclassica 2019 highlights here