MERCEDES-BENZ CELEBRATES 50 YEARS OF AMG AT MOTORCLASSICA
Mercedes-Benz is celebrating 50 years of its high performance AMG brand with a special anniversary display at this year’s Motorclassica.
Scheduled for 13-15 October at Melbourne’s magnificent Royal Exhibition Building, Motorclassica is Australia’s premier event for classic and collectable cars and motorcycles.
For the fifth consecutive year, Motorclassica welcomes Mercedes-Benz to the event as an exhibitor, with the prestigious marque celebrating half a century of AMG, a brand synonymous with high-performance both in racing and on the road, after being set up as a racing engine force in 1967.
Two years later, as a fledging outfit in 1971, AMG grabbed the attention of the motorsport world by building a racing version of the Mercedes-Benz 300 SEL, bolstering the standard 6.3-litre V8 up to a mighty 6.8 litres. Affectionately known as “The Red Pig”, the brutally fast sports sedan finished second at the 24 Hours of Spa race that year. It remains one of AMG’s most defining and popular cars.
In 1990, Mercedes-Benz had begun working in co-operation with AMG, allowing AMG’s Mercedes-Benz-based performance vehicles and options to be sold in its showrooms for the first time. In 1999, the company took a majority stake in AMG, and finally sole ownership in 2005.
Today, the most prescient expression of the AMG DNA is the new ferocious two-seater Mercedes-AMG GT R, and the brand looks towards the future with the recent unveiling of the 745kW hybrid hyper car dubbed ‘Project One’.
To mark the occasion, Motorclassica guests will have the pleasure of seeing the superb AMG GT R, E 63 s 4MATIC+ and C 36 AMG on show.
Mercedes-Benz will also be unveiling an additional never-seen-before vehicle on opening night.
To be displayed alongside another of Mercedes-Benz’s most recent model offerings, the newly unveiled vehicle will be showcased next to the brand’s stunning new E-Class Cabriolet.
For those looking for a trip down memory lane, a 1924 Benz Tourer will also be available for viewing.
Outside of the Royal Exhibition Building across the weekend, Mercedes-Benz will once again host its ever-popular Drive Experience, with test drives being conducted from the Nicholson Street entrance.
Motorclassica visitors will be offered the chance to test drive and experience first-hand a range of new Mercedes-Benz and AMG vehicles on a short course adjacent to the show.
The event returns this October as Australia’s mecca for automotive enthusiasts, with its unique mix of rare and exotic, historic, vintage, veteran, classic and collectable cars and motorcycles, plus automotive memorabilia, models and other collectibles.
The 2017 event at Melbourne’s Royal Exhibition Building will see hundreds of cars and motorcycles on show both inside its 19th century halls and alongside in the adjacent Lorbek Luxury Cars-supported ‘Club Sandwich’ club displays.
Saturday night will also see the annual Motorclassica collector car auction, conducted by Mossgreen.
Many of the prized cars and motorcycles set for display at Motorclassica will kick the weekend off on Thursday morning (12 October) at Tour Classica, with participants setting off from Alexandra Gardens for a tour through the streets of Melbourne to the Royal Exhibition Building.
Additional information on Motorclassica 2017, to be held at Melbourne’s Royal Exhibition Building from 13-15 October, is available at www.motorclassica.com.au
For further information, please contact:
Media Relations - Motorclassica
Ph: (03) 9226 6666